Account Based Advertising

For example, a B2B software company selling enterprise CRM solutions might implement Account-Based Advertising by first identifying 50 target companies that match their ideal customer profile based on industry, company size, and technology needs. They would then research each company's pain points and decision-makers, creating customized ad content that addresses specific challenges these organizations face with their current systems. Using LinkedIn Advertising, the company would serve personalized video ads to C-suite executives and IT directors at these target accounts, showcasing how their CRM solution integrates with the prospect's existing tech stack. Simultaneously, they would run targeted display ads on industry websites these decision-makers frequently visit and deliver personalized email sequences with case studies relevant to each prospect's sector. This coordinated, multi-channel approach ensures their message reaches key stakeholders throughout their buying journey, resulting in higher engagement rates and more qualified sales conversations compared to broader marketing efforts.