B2B Intent Data

For example, a software company specializing in project management tools uses B2B intent data to identify potential clients. Their system detects that several employees from a mid-sized consulting firm have been reading articles about improving project efficiency, downloading white papers on collaboration tools, and comparing different software options on review sites. This surge in research activity signals the consulting firm may be in-market for a new project management solution. Armed with this intelligence, the software company's sales team reaches out with personalized messaging addressing the specific challenges the consulting firm appears to be facing, along with a tailored demonstration of relevant features. This timely, targeted approach results in the consulting firm becoming a qualified lead much faster than through traditional prospecting methods, ultimately shortening the sales cycle and increasing the likelihood of conversion.