Contact Data

For example, a B2B software company might collect contact data through various touchpoints such as website form submissions, webinar registrations, and trade show interactions. This data is then organized in their CRM system, where basic information like name and email is enriched with additional details including company size, industry, job title, and previous interactions. When launching a new product feature specifically designed for marketing directors in mid-sized retail companies, the sales team can filter their contact database to target only those contacts matching these criteria. They can then personalize their outreach based on each contact's historical engagement with the company, sending tailored emails that reference specific pain points relevant to the retail industry. This targeted approach, made possible by comprehensive contact data, typically yields higher response rates and conversion percentages compared to generic mass communications.