Devops

For example, a digital marketing agency implements DevOps practices when launching a new email automation campaign. Instead of the traditional approach where marketers create requirements, developers build the solution in isolation, and IT teams struggle to deploy it weeks later, the DevOps method brings everyone together from the start. The marketing team works alongside developers to build the email automation system in small, testable increments. Automated testing ensures each new feature works properly, while continuous integration tools allow for multiple daily updates. When an issue arises—such as emails not rendering correctly on mobile devices—the cross-functional team can identify, fix, and deploy a solution within hours rather than days. This collaborative approach results in a more stable platform that can be quickly adapted as campaign performance data comes in, ultimately leading to higher conversion rates and better ROI for the client.