Sales Rep Training

For example, a SaaS company recently implemented a comprehensive sales rep training program when launching their new marketing automation platform. New reps spent two weeks learning the product's features, practicing demo presentations, and role-playing objection handling scenarios. They were also trained on the company's CRM system to track customer interactions and automate follow-ups. After completing the training, a rep named Sarah applied her new skills with a prospect who was concerned about implementation time. Using her product knowledge and the objection handling techniques she learned, Sarah addressed these concerns effectively and demonstrated how the platform's automation features would save the client's team 15 hours per week. She then used the CRM to schedule perfectly timed follow-ups, providing additional resources that addressed specific pain points mentioned during their conversation. Within 30 days, Sarah closed the deal—a process that previously took the company's sales team an average of 60 days to complete.