Compare apollo vs Cognism side by side to find the best sales intelligence tool for your B2B strategy.
Discover Derrick App








Start enriching thousands of leads directly in Google Sheets. No complexsetup, no learning curve.
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| apollo | Derrick App | Cognism | |
|---|---|---|---|
| Works natively in Google Sheets | β | β | β |
| Requires LinkedIn Sales Navigator ($100/month) | β | β | β |
| Sales Navigator 1-click import | β | β | β |
| Email finder with real-time validation | β | β | β |
| Phone finder from LinkedIn | β | β | β |
| Company tech stack lookup | β | β | β |
| SimilarWeb & G2 insights integrated | β | β | β |
| AI integration (Claude & ChatGPT) | β | β | β |
| Automatic AI Lead Scoring | β | β | β |
| Data cleaning & normalization | β | β | β |
| Multi-platform scraping (Instagram, Twitter, Facebook) | β | β | β |
| Zapier, Make, n8n integrations | β | β | β |
| Public API available | β | β | β |
| Native CRM integrations (HubSpot, Salesforce) | β | β | β |
| Entry price (paid plan) | 59$/mois | 9β¬/mois | 1000$/mois |
| Permanent free plan | β | β | β |
| Rollover credits to next month | β | β | β |
| Simple and transparent credit system | β | β | β |
| Simple setup & onboarding | β | β | β |
| Complete documentation | β | β | β |

Apollo pricing starts with a flexible entry-level tier and credits-based options, with paid plans scaling for teams and volume; see full pricing breakdown for complete details and any usage-based considerations.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, Β No endless configuration. No learning curve.
β
Just faster enrichment, cleaner data, and better outcomes for most teams.
Cognism offers premium B2B pricing with entry-level plans that start at a higher tier, featuring real-time verification and multi-channel outreach; details are available on the dedicated pricing page for full breakdown and enterprise options. See full pricing breakdown for complete details.
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
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Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io, Price wise it does give a fair shake, and IMO better Interface since It's google sheets. Snov.io does have more flexibility with extra options, but a lot of those I don't even use since they are not flesh out. We will see how this performs over time."
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Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer. Go for it!"
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button. Best thing is that the tool can be used inside of google sheets."

RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!."

Lead Generation Specialist at IdeaPeel
"This app is fantastic. Β Brilliantly created to help small and mid sized businesses."

Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what it best is the efficiency it delivers results with. It is very stable and rarely gives you wrong data."
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CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo isincredibly powerful. I can build a completeprospect list with contact info in under an hour.Absolute must-have for outbound."
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all.Simple to use, accurate data, and affordable price."
Opportunity Prospector
Derrick and Apollo serve different enrichment philosophies. Apollo excels at scale with its 250 million contact database and multi-channel outreach, making it ideal for high-volume prospecting. However, Derrick offers superior automation efficiency through native Google Sheets integration, eliminating CSV exports and manual workflows that consume 5-10 hours monthly. Derrick's AI-powered enrichment with Claude and ChatGPT provides deeper data intelligence, while Apollo focuses on breadth. For teams prioritizing data quality, workflow efficiency, and cost-effectiveness, Derrick's rollover credits and no credit card requirement for free tier offer more flexibility than Apollo's rigid pricing structure.
Derrick offers significantly more flexible pricing than Cognism, with plans starting at just nine dollars monthly for four thousand credits, compared to Cognism's enterprise-focused premium tiers. Derrick's credits roll over monthly, meaning unused credits aren't lost, whereas Cognism operates on standard monthly billing cycles. Additionally, Derrick requires no credit card for its free tier with two hundred credits, while Cognism typically demands upfront payment. For budget-conscious teams, Derrick delivers comparable data enrichment capabilities at a fraction of Cognism's cost, with integrated AI features and native Google Sheets functionality that eliminates expensive add-ons like LinkedIn Sales Navigator.
Derrick wins on workflow efficiency by operating natively within Google Sheets, eliminating the need for CSV exports or external platforms that Apollo and Cognism require. While Apollo excels at database scale and Cognism at data accuracy, Derrick uniquely combines fifty-plus enrichment attributes with integrated AI scoring using both Claude and ChatGPT. Derrick's rollover credits, no credit card requirement for free tier, and three-thousand-plus integrations via Zapier provide superior flexibility. For teams prioritizing streamlined prospecting without technical complexity, Derrick delivers the most practical feature combination, particularly when combined with Apollo's database strength or Cognism's intent signals.
Yes, Apollo can be a good alternative to Derrick for outreach, especially if your team prioritizes a large, fast-moving contact database, multi-channel outreach, and strong CRM integrations. Apollo excels at scale with verified emails and broad reach, which supports rapid pipeline building. However, Derrick offers unique advantages that may matter for some teams: 100% native Google Sheets integration (no CSV exports or complex setup), roll-over credits, 50+ enrichment attributes per contact, real-time email validation, and integrated AI scoring and segmentation within a familiar spreadsheet workflow. If you want a high-volume outbound engine with easy, no-code enrichment directly in Sheets, Derrick complements Apollo by boosting automation efficiency and data quality, whereas Cognism emphasizes data accuracy and intent signals for enterprise batching.
Cognism and Apollo both excel at contact accuracy, but they target different segments. Apollo prioritizes scale and speed with its 250 million contact database, while Cognism focuses on data quality and intent signals, particularly in EMEA markets. Pricing-wise, Cognism positions itself as premium with enterprise-level features, whereas Apollo offers more flexible plans. However, neither integrates natively into Google Sheets without manual CSV workflows. Derrick complements both by delivering 50+ enrichment attributes directly within Sheets, with rollover credits and no card required for the free tier, making it ideal for teams seeking streamlined, cost-effective enrichment without platform switching or complex integrations.
Derrick differs from Cognism for enterprise users in that it is 100% native to Google Sheets, turning Sheets into a full prospecting hub without exports or complex setup, while Cognism excels at verified contact data, intent signals, and account-based insights with strong GDPR/CCPA compliance. Derrick focuses on rapid, cost-efficient enrichment (50+ attributes per contact), real-time email validation, AI-powered scoring and segmentation, and vast automation via 3000+ integrations, all while offering rollable credits and a free tier without credit card. For enterprises prioritizing quick, integrated outreach within Sheets and flexible budgeting, Derrick offers a more lightweight, scalable approach; Cognism remains strong for high-quality data, compliance, and intent-driven ABM but typically at a premium and with a different workflow focus.