Compare apollo vs Demandbase side by side to find the best sales intelligence tool for your B2B strategy.
Discover Derrick App








Start enriching thousands of leads directly in Google Sheets. No complexsetup, no learning curve.
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| apollo | Derrick App | Demandbase | |
|---|---|---|---|
| Works natively in Google Sheets | β | β | β |
| Requires LinkedIn Sales Navigator ($100/month) | β | β | β |
| Sales Navigator 1-click import | β | β | β |
| Email finder with real-time validation | β | β | β |
| Phone finder from LinkedIn | β | β | β |
| Company tech stack lookup | β | β | β |
| SimilarWeb & G2 insights integrated | β | β | β |
| AI integration (Claude & ChatGPT) | β | β | β |
| Automatic AI Lead Scoring | β | β | β |
| Data cleaning & normalization | β | β | β |
| Multi-platform scraping (Instagram, Twitter, Facebook) | β | β | β |
| Zapier, Make, n8n integrations | β | β | β |
| Public API available | β | β | β |
| Native CRM integrations (HubSpot, Salesforce) | β | β | β |
| Entry price (paid plan) | 59$/mois | 9β¬/mois | custom |
| Permanent free plan | β | β | β |
| Rollover credits to next month | β | β | β |
| Simple and transparent credit system | β | β | β |
| Simple setup & onboarding | β | β | β |
| Complete documentation | β | β | β |

Apollo pricing starts with a competitive entry-level tier and credits-based options, with further details available on the pricing page. See full pricing breakdown for complete plan-by-plan details and any usage-based nuances.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, Β No endless configuration. No learning curve.
β
Just faster enrichment, cleaner data, and better outcomes for most teams.
Demandbase offers enterprise-grade ABM with pricing typically starting from a base platform fee plus optional add-ons, and a comprehensive pricing page covers all tiers and customizations. See full pricing breakdown for complete details and enterprise options.
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
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Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io, Price wise it does give a fair shake, and IMO better Interface since It's google sheets. Snov.io does have more flexibility with extra options, but a lot of those I don't even use since they are not flesh out. We will see how this performs over time."
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Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer. Go for it!"
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button. Best thing is that the tool can be used inside of google sheets."

RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!."

Lead Generation Specialist at IdeaPeel
"This app is fantastic. Β Brilliantly created to help small and mid sized businesses."

Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what it best is the efficiency it delivers results with. It is very stable and rarely gives you wrong data."
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CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo isincredibly powerful. I can build a completeprospect list with contact info in under an hour.Absolute must-have for outbound."
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all.Simple to use, accurate data, and affordable price."
Opportunity Prospector
Derrick operates as a Google Sheets native platform focusing on direct data enrichment with fifty plus attributes per contact and company, whereas Apollo emphasizes a comprehensive contact database with email verification and CRM integration. Apollo excels at scale and multi-channel outreach automation, but requires external platforms and CSV workflows. Derrick differentiates through AI-powered features integrating both Claude and ChatGPT for intelligent scoring and segmentation directly within Sheets, rollover credits, and no credit card requirement for free access, making it more flexible for teams prioritizing enrichment efficiency without complex setup requirements.
Yes, Derrick is a strong alternative to Demandbase, particularly for teams prioritizing ease of use and cost efficiency. While Demandbase excels at enterprise-level ABM with sophisticated account intelligence, it requires significant implementation resources, steep learning curves, and costs typically exceeding $100K annually. Derrick operates natively within Google Sheets, eliminating complex setup while delivering comprehensive contact and company enrichment with AI-powered scoring and segmentation. For mid-market organizations seeking lightweight ABM capabilities without enterprise complexity, Derrick's affordable, flexible credit system and integrated Claude and ChatGPT features provide exceptional value alongside lower total cost of ownership than Demandbase's demanding infrastructure requirements.
Derrick offers the most transparent and flexible pricing model compared to Apollo and Demandbase. Apollo requires significant investment for advanced features with unclear total costs, while Demandbase's enterprise pricing starts at $45-60K annually plus professional services, often exceeding $100-250K total. Derrick provides straightforward plans from free to $175 monthly with rollover credits, no credit card required for the free tier, and no hidden fees. For teams seeking affordable, predictable data enrichment without long-term contracts or complex implementations, Derrick delivers better value than both competitors while maintaining full Google Sheets integration for seamless workflows.
Apollo excels as a robust B2B prospecting platform with a large, verified contact database, strong email validation, and seamless outbound workflow capabilities; Demandbase shines in account-based marketing, real-time intent data, and ABM orchestration for enterprise-level account targeting. For review and reputation, users praise Apolloβs data breadth and speed but note occasional contact accuracy gaps and enrichment limits, while Demandbase is praised for strategic account insights and data depth, though it carries a steeper learning curve and higher total cost. Derrick App complements both by offering AI-powered enrichment directly in Google Sheets, real-time email validation, and flexible credits, enabling teams to enrich and act on data without leaving their familiar workbook, making it a practical, cost-conscious add-on when you need lightweight automation and scalable workflows alongside Apollo or Demandbase insights.
Apollo can partially replace Demandbase, but they serve different purposes. Apollo excels at contact discovery and email verification for outbound prospecting, while Demandbase specializes in account-based marketing with intent signals and firmographic intelligence. Apollo lacks Demandbase's sophisticated account targeting and buying signal capabilities. For comprehensive account intelligence combined with contact enrichment, many teams find that pairing Apollo's contact database with a specialized enrichment tool like Derrick provides better flexibility and cost efficiency than Demandbase alone, especially for mid-market organizations seeking both account insights and verified contact data without enterprise-level complexity and pricing.
Derrickβs pricing is straightforward and credit-based, with a free tier offering 200 credits and scalable plans from 9 to 175 euros equivalent per month, plus the ability to roll over unused credits and no credit card required for the free tier. In comparison, Apolloβs pricing tends to emphasize feature tiers with potential data enrichment add-ons, and Demandbase uses custom quotes with higher total cost of ownership. Review highlights for Derrick emphasize its 100% native Google Sheets workflow, real-time email validation, AI-assisted scoring and segmentation, and a broad 3,000+ integrations ecosystem, delivering strong value for teams seeking speed, simplicity, and cost predictability. Apollo is praised for breadth of contacts and ease of outbound automation but notes occasional data accuracy gaps, while Demandbase is valued for ABM depth but often cited for complexity and higher enterprise pricing. Overall, Derrick offers transparent, scalable pricing and a more integrated, sheet-native experience compared with Apollo and Demandbase, which focus more on data breadth or account-level intelligence.