Compare apollo vs LaGrowthMachine side by side to find the best sales intelligence tool for your B2B strategy.
Discover Derrick App








Start enriching thousands of leads directly in Google Sheets. No complexsetup, no learning curve.
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| apollo | Derrick App | LaGrowthMachine | |
|---|---|---|---|
| Works natively in Google Sheets | β | β | β |
| Requires LinkedIn Sales Navigator ($100/month) | β | β | β |
| Sales Navigator 1-click import | β | β | β |
| Email finder with real-time validation | β | β | β |
| Phone finder from LinkedIn | β | β | β |
| Company tech stack lookup | β | β | β |
| SimilarWeb & G2 insights integrated | β | β | β |
| AI integration (Claude & ChatGPT) | β | β | β |
| Automatic AI Lead Scoring | β | β | β |
| Data cleaning & normalization | β | β | β |
| Multi-platform scraping (Instagram, Twitter, Facebook) | β | β | β |
| Zapier, Make, n8n integrations | β | β | β |
| Public API available | β | β | β |
| Native CRM integrations (HubSpot, Salesforce) | β | β | β |
| Entry price (paid plan) | 59$/mois | 9β¬/mois | 60β¬/mois |
| Permanent free plan | β | β | β |
| Rollover credits to next month | β | β | β |
| Simple and transparent credit system | β | β | β |
| Simple setup & onboarding | β | β | β |
| Complete documentation | β | β | β |

Apollo offers a free tier with limited credits, with paid plans starting at a moderate monthly rate; the pricing page covers all tiers, usage caps, and add-ons. See full pricing breakdown for complete details.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, Β No endless configuration. No learning curve.
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Just faster enrichment, cleaner data, and better outcomes for most teams.

LaGrowthMachine offers multi-channel outreach with pricing planned to scale, starting with an entry-level option and paid tiers for larger teams; see the full pricing breakdown for all details and safeguards on usage. For complete pricing details, view the pricing page.
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
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Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io, Price wise it does give a fair shake, and IMO better Interface since It's google sheets. Snov.io does have more flexibility with extra options, but a lot of those I don't even use since they are not flesh out. We will see how this performs over time."
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Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer. Go for it!"
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button. Best thing is that the tool can be used inside of google sheets."

RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!."

Lead Generation Specialist at IdeaPeel
"This app is fantastic. Β Brilliantly created to help small and mid sized businesses."

Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what it best is the efficiency it delivers results with. It is very stable and rarely gives you wrong data."
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CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo isincredibly powerful. I can build a completeprospect list with contact info in under an hour.Absolute must-have for outbound."
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all.Simple to use, accurate data, and affordable price."
Opportunity Prospector
Each platform excels in different areas, so the answer depends on your specific needs. Apollo offers the largest verified contact database with strong email accuracy, making it ideal for high-volume prospecting at scale. LaGrowthMachine specializes in multi-channel automation and LinkedIn outreach sequences. Derrick uniquely operates natively within Google Sheets, combining data enrichment with fifty-plus attributes per contact, integrated AI scoring using Claude and ChatGPT, and real-time email validationβall without leaving your spreadsheet. If you prioritize seamless workflow integration, cost efficiency, and avoiding external platforms, Derrick delivers superior prospecting improvement by consolidating enrichment and automation directly where your data lives, while Apollo and LaGrowthMachine excel when you need specialized databases or channel-specific automation respectively.
Derrick offers distinct advantages for data enrichment compared to Apollo. While Apollo excels at scale with its massive contact database, Derrick provides 50+ enrichment attributes per contact directly within Google Sheets without requiring exports or complex integrations. Derrick's real-time email validation ensures better deliverability than Apollo's batch verification, and its integrated AI with Claude and ChatGPT enables automated scoring and segmentation. Derrick's rollover credits and no credit card requirement for the free tier offer greater flexibility, making it ideal for teams prioritizing enrichment depth and operational efficiency over database breadth.
Derrick is a Google Sheets-native data enrichment platform that eliminates the need for CSV exports or external tools, while LaGrowthMachine focuses primarily on multi-channel outreach automation. Derrick enriches prospect records with 50+ attributes including real-time email validation directly in your spreadsheet, whereas LaGrowthMachine relies on external data sources that often require manual verification. Additionally, Derrick integrates built-in AI capabilities with Claude and ChatGPT for automated scoring and segmentation, making it ideal for teams seeking deep data enrichment before launching campaigns, while LaGrowthMachine excels at executing outreach sequences at scale.
Between Derrick and Apollo, the better pricing option depends on your needs. Derrick offers a transparent, credit-based model with credits that roll over monthly and no credit card required for the free tier, plus native Google Sheets integration and AI-powered scoring. Apollo focuses on a broad contact database and outbound tooling, but often comes with higher upfront costs and data enrichment limitations. If you value cost efficiency, ease of setup, and ongoing flexibility, Derrickβs pricing is typically more advantageous for long-term, scalable prospecting; for pure scale and data breadth, Apollo may justify its investment.
Derrick operates as a native Google Sheets platform focused on data enrichment and AI-powered prospect qualification, while LaGrowthMachine specializes in multi-channel outreach automation across email, LinkedIn, and calls. Derrick excels at enriching contact records with 50+ attributes and real-time email validation directly within spreadsheets, eliminating manual exports and complex setup. LaGrowthMachine prioritizes campaign execution and behavioral triggers but relies on external data sources for enrichment. For teams seeking integrated enrichment with built-in AI scoring and segmentation, Derrick offers a more streamlined approach. LaGrowthMachine works better for those prioritizing outreach sequence orchestration at scale. Many users combine both tools for comprehensive prospecting workflows.
Yes, Derrick can replace Apollo and LaGrowthMachine for automation in many B2B prospecting workflows, but with considerations. Derrick excels as a native Google Sheets-based enrichment platform with 50+ attributes per contact, real-time email validation, integrated AI scoring and segmentation (Claude and ChatGPT), and extensive automation via 3000+ integrations, all without CSV exports or complex setup. Apollo provides broad contact databases and strong outreach tooling, while LaGrowthMachine offers multi-channel LinkedIn/email sequences and behavioral triggers. If your priorities are data enrichment depth, real-time validation, and seamless, sheet-centered automation (with flexible credits and no credit card for the free tier), Derrick can consolidate or even replace both by delivering enriched contacts, AI-driven segmentation, and scalable automation directly inside Sheets. However, for teams prioritizing best-in-class data breadth, niche enrichment, or specialized multi-channel orchestration beyond Sheets, using Apollo or LaGrowthMachine in conjunction with Derrick may yield the strongest results.