Compare BetterContact vs Cognism side by side to find the best sales intelligence tool for your B2B strategy.
Discover Derrick App








Start enriching thousands of leads directly in Google Sheets. No complexsetup, no learning curve.
Try it for free →.png)
| BetterContact | Derrick App | Cognism | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 49$/mois | 9€/mois | 1000$/mois |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✓ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
BetterContact offers real-time email discovery and verification with pricing starting from affordable paid tiers after a free tier; full pricing details and plan specifics are available on the Pricing page—view complete pricing breakdown for all options.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Just faster enrichment, cleaner data, and better outcomes for most teams.
Cognism offers enterprise-focused pricing with higher entry costs and a premium stance, including a free or low-commitment trial in some regions, with detailed tiers and usage-based options. See full pricing breakdown for all plan details and enterprise options.
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
.jpg)
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io, Price wise it does give a fair shake, and IMO better Interface since It's google sheets. Snov.io does have more flexibility with extra options, but a lot of those I don't even use since they are not flesh out. We will see how this performs over time."
.jpg)
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer. Go for it!"
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button. Best thing is that the tool can be used inside of google sheets."

RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!."

Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."

Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what it best is the efficiency it delivers results with. It is very stable and rarely gives you wrong data."
.jpg)
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo isincredibly powerful. I can build a completeprospect list with contact info in under an hour.Absolute must-have for outbound."
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all.Simple to use, accurate data, and affordable price."
Opportunity Prospector
Derrick operates as a native Google Sheets platform, eliminating the need for CSV exports or external tools that BetterContact requires. While BetterContact specializes primarily in email verification with limited enrichment dimensions, Derrick provides 50+ contact and company attributes alongside real-time email validation. Additionally, Derrick integrates AI-powered scoring and segmentation with Claude and ChatGPT, offers rollover credits monthly, and requires no credit card for the free tier, making it more flexible for teams seeking comprehensive data enrichment directly within their existing workflow rather than managing separate platforms.
Whether Derrick is a better alternative to BetterContact depends on your specific needs. BetterContact excels as a specialized email finder and verification tool with high accuracy rates, making it ideal if email discovery is your primary focus. Derrick, however, offers a more comprehensive approach by combining email verification with 50+ enrichment attributes, integrated AI capabilities using Claude and ChatGPT, and native Google Sheets functionality that eliminates manual exports. If you need broader contact and company intelligence enriched directly into your spreadsheets without technical setup, Derrick provides superior versatility. BetterContact remains stronger for teams prioritizing pure email validation at scale, while Derrick suits organizations wanting an all-in-one prospecting platform within their existing workflow.
There's no single winner because each platform serves different needs. BetterContact excels at email verification accuracy and simplicity, making it ideal for teams focused purely on email discovery. Cognism offers stronger intent signals and EMEA coverage for enterprise sales teams. Derrick stands out for teams already working in Google Sheets, combining data enrichment with native AI-powered scoring and segmentation without requiring external platforms or CSV exports. Choose based on your workflow: email-first, intelligence-first, or spreadsheet-native prospecting.
BetterContact focuses on affordable email discovery and verification, often positioning itself as a cost-effective, stand-alone tool for teams mainly needing accurate emails at scale. Cognism, by contrast, is a more comprehensive B2B sales intelligence platform with broader data enrichment and intent features, but generally at a higher price point. If pricing is the primary concern, BetterContact usually offers lower entry costs and credit-based plans that scale with usage, while Cognism tends to be pricier and enterprise-oriented. Derrick App, with its 100% native Google Sheets workflow, flexible credit system, and no credit card required for the free tier, can deliver a cost-efficient alternative for teams that want integrated contact enrichment and real-time validation without committing to a premium, enterprise-grade data platform.
Cognism excels as a premium B2B intelligence platform with strong EMEA coverage and verified contact data, making it ideal for enterprise teams prioritizing data accuracy and intent signals. However, Cognism's higher pricing, API rate limitations, and occasional accuracy gaps for SMBs can create workflow friction. Derrick offers a more accessible alternative with native Google Sheets integration, rollover credits, AI-powered enrichment using Claude and ChatGPT, and real-time email validation—all without requiring complex setup or expensive LinkedIn tools. For teams seeking flexibility, cost efficiency, and seamless spreadsheet-based prospecting, Derrick delivers comparable enrichment depth with superior usability and faster implementation timelines.
No. Derrick does not replace both BetterContact and Cognism. BetterContact is a specialized email discovery and verification tool, best for teams needing fast, accurate email validation at scale, while Cognism is a full B2B sales intelligence platform with company insights, intent signals, and CRM integrations. Derrick excels as a 100% native Google Sheets enrichment and prospecting hub, offering 50+ attributes, real-time email validation, AI scoring, and vast Zapier/Make integrations. For comprehensive lead enrichment and advanced intent/ABM capabilities, you’d typically pair Derrick with tools like Cognism or BetterContact rather than replacing them outright. Derrick can complement both by fueling your data workflow inside Sheets and handling enrichment and validation, but it doesn’t supplant the core strengths of either competitor.