Compare Clay vs LaGrowthMachine side by side to find the best sales intelligence tool for your B2B strategy.
Discover Derrick App
Start enriching thousands of leads directly in Google Sheets. No complexsetup, no learning curve.
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| Clay | Derrick App | LaGrowthMachine | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✓ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 149$/mois | 9€/mois | 60€/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Clay offers scalable pricing with a free tier and paid plans starting at a low entry price; see full pricing breakdown on the dedicated Pricing Clay page for complete details.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Just faster enrichment, cleaner data, and better outcomes for most teams.
LaGrowthMachine offers multi-channel outreach with pricing that typically starts at a modest entry tier, with paid plans scaling based on outreach volume and features. See full pricing breakdown for complete details and plan-by-plan options.
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
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Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io, Price wise it does give a fair shake, and IMO better Interface since It's google sheets. Snov.io does have more flexibility with extra options, but a lot of those I don't even use since they are not flesh out. We will see how this performs over time."
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Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer. Go for it!"
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button. Best thing is that the tool can be used inside of google sheets."
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!."
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what it best is the efficiency it delivers results with. It is very stable and rarely gives you wrong data."
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CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo isincredibly powerful. I can build a completeprospect list with contact info in under an hour.Absolute must-have for outbound."
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SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all.Simple to use, accurate data, and affordable price."
Opportunity Prospector
The main difference lies in approach: Clay is a data enrichment and automation platform requiring significant setup and external workflows, while Derrick operates natively within Google Sheets, eliminating CSV exports and complex configuration entirely. Clay excels at aggregating multiple data sources through APIs and workflow builders, but demands technical expertise and time investment. Derrick prioritizes simplicity and speed, delivering 50+ enrichment attributes directly in your spreadsheet with integrated AI scoring from Claude and ChatGPT. For teams valuing quick prospecting without platform switching, Derrick saves 5-10 hours monthly while Clay suits organizations running high-volume campaigns willing to invest in setup complexity.
Whether Derrick is a better alternative to Clay depends on your priorities. Clay excels at complex workflow automation and aggregating data from multiple sources, making it ideal for teams running sophisticated multi-step campaigns. However, Derrick offers a more streamlined approach by operating natively within Google Sheets, eliminating setup complexity and CSV exports entirely. Derrick also provides real-time email validation, integrated AI scoring with Claude and ChatGPT, and rollover credits with no credit card required for the free tier. If you value simplicity, speed, and native spreadsheet workflows over advanced automation sequences, Derrick delivers faster time-to-value for outreach prospecting.
The best choice depends on your priorities. Clay excels at data enrichment and workflow automation with 50+ integrated sources, making it ideal for teams needing sophisticated prospecting sequences. LaGrowthMachine specializes in multi-channel outreach automation across email, LinkedIn, and calls with strong behavioral triggers. Derrick stands out for teams already using Google Sheets, offering native integration without CSV exports, real-time email validation, AI-powered scoring with Claude and ChatGPT, and rollover credits. If you prioritize simplicity and cost-efficiency within your existing spreadsheet workflow, Derrick saves five to ten hours monthly. For complex data sourcing, choose Clay; for multi-channel campaign execution, choose LaGrowthMachine.
Between Derrick and LaGrowthMachine, the pricing is generally more favorable for Derrick if you value long-term flexibility, real-time data enrichment, and seamless Google Sheets native use. Derrick offers a free tier with 200 credits and scalable paid plans (Small to XL) that deliver tangible value via 50+ enrichment attributes, real-time email validation, AI scoring, and extensive integrations, all without a credit card requirement for the free tier. LaGrowthMachine emphasizes multi-channel automation and campaign execution, but its pricing is more aligned with throughput rather than deep data enrichment. If your priority is cost-efficient data quality and ease of setup in a Google Sheets-centric workflow, Derrick provides a clearer, verifiable value proposition.
Both Clay and LaGrowthMachine offer distinct strengths, but they excel in different areas. Clay focuses on data enrichment and real-time contact verification across 50+ sources, making it stronger for data quality. LaGrowthMachine prioritizes multi-channel outreach automation with behavioral triggers, better for campaign execution. Clay generally receives higher marks for enrichment accuracy, while LaGrowthMachine excels at workflow orchestration. For teams needing both capabilities without complexity, Derrick combines native Google Sheets integration with 50+ enrichment attributes, real-time email validation, and built-in AI scoring—eliminating the need to juggle multiple platforms while saving significant time and cost.
Derrick cannot be said to replace both Clay and LaGrowthMachine in all use cases, but it can replace several of their core pain points depending on your needs. Derrick excels as a 100% native Google Sheets enrichment and prospecting center, offering real-time email validation, AI-powered scoring and segmentation, and 50+ enrichment attributes without exporting to CSV or complex setups. Clay specializes in multi-source data enrichment and flexible automation, while LaGrowthMachine focuses on multi-channel LinkedIn/email outreach orchestration. If your priority is streamlined, fast setup, deeper data accuracy in a Sheets-native workflow, and scalable credits with rollover, Derrick can cover many preparation and qualification steps before you deploy campaigns on Clay or LaGrowthMachine. However, for highly niche data enrichment, advanced workflow customization, or specialized multi-channel orchestration out of the box, Clay and LaGrowthMachine provide complementary strengths that Derrick alone may not fully replace.
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