Compare Cognism vs apollo side by side to find the best sales intelligence tool for your B2B strategy.
Discover Derrick App








Start enriching thousands of leads directly in Google Sheets. No complexsetup, no learning curve.
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| Cognism | Derrick App | apollo | |
|---|---|---|---|
| Works natively in Google Sheets | β | β | β |
| Requires LinkedIn Sales Navigator ($100/month) | β | β | β |
| Sales Navigator 1-click import | β | β | β |
| Email finder with real-time validation | β | β | β |
| Phone finder from LinkedIn | β | β | β |
| Company tech stack lookup | β | β | β |
| SimilarWeb & G2 insights integrated | β | β | β |
| AI integration (Claude & ChatGPT) | β | β | β |
| Automatic AI Lead Scoring | β | β | β |
| Data cleaning & normalization | β | β | β |
| Multi-platform scraping (Instagram, Twitter, Facebook) | β | β | β |
| Zapier, Make, n8n integrations | β | β | β |
| Public API available | β | β | β |
| Native CRM integrations (HubSpot, Salesforce) | β | β | β |
| Entry price (paid plan) | 1000$/mois | 9β¬/mois | 59$/mois |
| Permanent free plan | β | β | β |
| Rollover credits to next month | β | β | β |
| Simple and transparent credit system | β | β | β |
| Simple setup & onboarding | β | β | β |
| Complete documentation | β | β | β |
Cognism offers premium B2B sales intelligence with pricing that starts above entry-level tiers, featuring real-time verification and multi-channel outreach; a dedicated pricing page provides full details on plans, add-ons, and enterprise options, see full pricing breakdown for details.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, Β No endless configuration. No learning curve.
β
Just faster enrichment, cleaner data, and better outcomes for most teams.

Apollo offers a scalable pricing model with an entry-level plan and paid tiers; exact pricing details are listed on the pricing page. See full pricing breakdown for all plan options and usage limits.
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
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Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io, Price wise it does give a fair shake, and IMO better Interface since It's google sheets. Snov.io does have more flexibility with extra options, but a lot of those I don't even use since they are not flesh out. We will see how this performs over time."
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Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer. Go for it!"
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button. Best thing is that the tool can be used inside of google sheets."

RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!."

Lead Generation Specialist at IdeaPeel
"This app is fantastic. Β Brilliantly created to help small and mid sized businesses."

Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what it best is the efficiency it delivers results with. It is very stable and rarely gives you wrong data."
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CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo isincredibly powerful. I can build a completeprospect list with contact info in under an hour.Absolute must-have for outbound."
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all.Simple to use, accurate data, and affordable price."
Opportunity Prospector
Derrick prioritizes data quality through real-time email validation and 50+ enrichment attributes per contact, ensuring accuracy directly within Google Sheets without external exports. Cognism excels at intent signals and EMEA coverage but requires separate platform access and higher investment. Derrick's integrated AI scoring with Claude and ChatGPT enables automatic data qualification and segmentation, while Cognism focuses primarily on lead intelligence. For teams valuing both accuracy and operational efficiency, Derrick delivers comprehensive enrichment at lower cost with monthly rollover credits and no upfront commitment required.
Derrick serves as a strong alternative to Cognism for teams prioritizing ease of use and cost efficiency. Unlike Cognism's standalone platform requiring data exports, Derrick operates natively within Google Sheets, eliminating workflow friction and saving teams five to ten hours monthly. While Cognism excels at intent signals and EMEA coverage, Derrick offers fifty plus enrichment attributes, real-time email validation, and integrated AI with Claude and ChatGPT for automated scoring and segmentation. Derrick's rollover credits and free tier without credit card requirements provide greater flexibility for teams with variable prospecting volumes, making it particularly valuable for mid-market organizations seeking streamlined, cost-effective data enrichment without platform switching.
The best choice depends on your specific needs. Cognism excels at data accuracy and EMEA coverage with strong intent signals, making it ideal for enterprise teams prioritizing premium contact quality. Apollo offers broader global reach with 250 million contacts and integrated outreach tools, perfect for high-volume prospecting at scale. Derrick stands out for teams already working in Google Sheets, delivering 50+ enrichment attributes, built-in AI scoring with Claude and ChatGPT, real-time email validation, and rollover credits starting at just nine dollars monthly with no credit card required for the free tier. If you value seamless spreadsheet workflows and cost efficiency without complex integrations, Derrick delivers exceptional value compared to both competitors.
Cognism and Apollo pricing generally position as premium B2B prospecting tools, with Cognism typically at a higher price point due to its emphasis on data quality, compliance, and enterprise-grade capabilities, while Apollo tends to offer more scalable outbound features at a slightly more approachable price for mid-market teams. In practice, Cognism often costs more on higher tiers, especially for extensive data enrichment and intent features, whereas Apollo provides strong value for rapid prospecting and multi-channel outreach. Derrick, by contrast, emphasizes native Google Sheets integration, credits that roll over, and AI-powered scoring and segmentation at transparent tiered prices, making it a cost-effective complement for teams already using Derrick for enrichment and automation. If your priority is cheapest access to broad contact data, Apollo may edge Cognism on upfront cost, but for depth of enrichment, compliance rigor, and tighter workflow integration, Cognism can be pricier. Derrick offers a clear, accessible price structure with no credit card required for the free tier, and credits that carry over, which can reduce total cost of ownership when used alongside Cognism or Apollo.
Cognism and Apollo both excel as B2B intelligence platforms but serve slightly different needs. Cognism prioritizes data accuracy and EMEA market coverage with strong intent signals, while Apollo emphasizes scale with its 250 million contact database and streamlined outreach automation. Both face limitations in niche industry coverage and data enrichment depth. However, teams seeking integrated enrichment directly in Google Sheets without complex configurations or external platforms might find Derrick App's native spreadsheet approach, combined with real-time email validation and AI-powered segmentation, offers superior workflow efficiency while maintaining comparable data quality at significantly lower operational overhead.
Derrick cannot fully replace Cognism and Apollo for enrichment, as Cognism and Apollo specialize in expansive, verified B2B data, intent signals, and multi-channel outreach at scale. Derrick excels as a native Google Sheets enrichment and automation layer, offering 50+ enrichment attributes, real-time email validation, AI-driven scoring, and broad integrations, but it focuses more on enrichment workflow within Sheets and automation rather than delivering the broad, enterprise-grade lead intelligence and deep company insights that Cognism or Apollo provide out of the box. In practice, many teams pair Derrick with Cognism or Apollo to cover both enrichment depth and outbound capabilities.