Compare Cognism vs BetterContact side by side to find the best sales intelligence tool for your B2B strategy.
Discover Derrick App








Start enriching thousands of leads directly in Google Sheets. No complexsetup, no learning curve.
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| Cognism | Derrick App | BetterContact | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✓ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Cognism offers premium B2B pricing with entry-level plans that typically start at higher tiers and include real-time verification and multi-channel outreach, plus a comprehensive pricing page for all details—see full pricing breakdown for exact figures and enterprise options.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Just faster enrichment, cleaner data, and better outcomes for most teams.
BetterContact offers entry-level plans with credits-based pricing and a free tier, complemented by scalable paid options; detailed tiers and usage caps are outlined on the pricing page. See full pricing breakdown for all plan details and limits.
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
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Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io, Price wise it does give a fair shake, and IMO better Interface since It's google sheets. Snov.io does have more flexibility with extra options, but a lot of those I don't even use since they are not flesh out. We will see how this performs over time."
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Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer. Go for it!"
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button. Best thing is that the tool can be used inside of google sheets."

RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!."

Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."

Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what it best is the efficiency it delivers results with. It is very stable and rarely gives you wrong data."
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CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo isincredibly powerful. I can build a completeprospect list with contact info in under an hour.Absolute must-have for outbound."
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all.Simple to use, accurate data, and affordable price."
Opportunity Prospector
Derrick and Cognism take different approaches to data accuracy. Cognism excels at verified contact data with strong EMEA coverage and intent signals, but requires external platforms and CSV exports. Derrick operates natively within Google Sheets, offering real-time email validation and 50+ enrichment attributes without leaving your spreadsheet. While Cognism prioritizes breadth of intelligence, Derrick focuses on accuracy and deliverability through continuous verification, plus integrated AI scoring to validate data quality directly in your workflow. For teams valuing accuracy combined with operational efficiency, Derrick eliminates manual data management overhead that traditional platforms like Cognism demand.
Derrick serves as a practical alternative to Cognism for teams prioritizing ease of use and cost efficiency. While Cognism excels at enterprise-grade lead intelligence and intent signals, Derrick operates natively within Google Sheets, eliminating complex setup and CSV exports. Derrick offers 50+ enrichment attributes, real-time email validation, and integrated AI scoring at significantly lower price points, making it ideal for mid-market teams seeking streamlined prospecting workflows without premium enterprise pricing or steep learning curves.
Derrick offers the most flexible pricing structure with rollover credits that don't expire monthly, plus a free tier requiring no credit card. Cognism positions itself as a premium enterprise solution with higher costs, excelling in data accuracy but lacking automation features. BetterContact competes on affordability for basic email verification but lacks comprehensive enrichment. Derrick stands out by combining competitive pricing starting at just nine dollars monthly with fifty plus data attributes, integrated AI, and native Google Sheets functionality that eliminates costly third-party tools and subscriptions.
BetterContact focuses on email discovery and verification with high accuracy and a user-friendly interface, making it strong for scalable outreach but limited in holistic data enrichment. Cognism emphasizes robust B2B data, real-time verification, intent signals, and multi-channel outreach, ideal for enterprise-grade prospecting. Compared to Cognism, BetterContact offers lower-cost, high-accuracy emails without the deep company insights or intent data; Derrick complements both by providing 100% native Google Sheets enrichment (50+ attributes per contact), real-time email validation, and a wide integration ecosystem, all within a single, no-CSV-export workflow. For teams needing broad outreach data with automation and scoring, Derrick can fill gaps left by BetterContact and Cognism.
Derrick operates natively within Google Sheets, eliminating the need for CSV exports or external platforms that Cognism and BetterContact require. While Cognism excels at intent signals and BetterContact specializes in email verification, Derrick combines both capabilities with integrated AI powered by Claude and ChatGPT for automated scoring and segmentation. Derrick also offers rollover credits, requires no credit card for the free tier, and delivers fifty plus enrichment attributes per contact, providing a more cost effective and flexible alternative for teams seeking comprehensive prospecting without leaving their spreadsheet environment.
No, Derrick cannot fully replace Cognism and BetterContact for lead enrichment in all cases. Cognism provides extensive B2B data intelligence, real-time verification, and account-level signals that go beyond what a Google Sheets–native workflow can inherently offer, especially for enterprise-scale enrichment and multi-touch ABM setups. BetterContact excels at high-accuracy email discovery and verification, a strength that Derrick complements but does not natively prioritize as its core; Derrick adds rich enrichment attributes, AI scoring, and 3,000+ integrations, but may not replicate every niche data field or real-time enrichment depth out-of-the-box. That said, Derrick can cover the core enrichment needs within a single, native Google Sheets workflow with extensive attributes, real-time validation, and scalable credits, making it a strong complementary or replacement option for teams prioritizing speed, cost efficiency, and a seamless, no-code prospecting stack. For maximum coverage, many teams pair Cognism for data breadth and intent with Derrick for enrichment depth and workflow efficiency, rather than relying on Derrick alone to duplicate every Cognism and BetterContact capability.