Compare Cognism vs Demandbase side by side to find the best sales intelligence tool for your B2B strategy.
Discover Derrick App








Start enriching thousands of leads directly in Google Sheets. No complexsetup, no learning curve.
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| Cognism | Derrick App | Demandbase | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✕ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | custom |
| Permanent free plan | ✕ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✕ |
Cognism offers enterprise-focused pricing with core plans starting at a higher entry price and real-time data verification; detailed tiers and volumes are available on the pricing page. See full pricing breakdown for all plan levels and enterprise options.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Just faster enrichment, cleaner data, and better outcomes for most teams.
Demandbase offers enterprise-grade ABM with pricing typically starting from higher base fees, often requiring custom quotes; a full pricing breakdown is available on the pricing page for detailed options. See full pricing breakdown for details.
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
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Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io, Price wise it does give a fair shake, and IMO better Interface since It's google sheets. Snov.io does have more flexibility with extra options, but a lot of those I don't even use since they are not flesh out. We will see how this performs over time."
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Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer. Go for it!"
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button. Best thing is that the tool can be used inside of google sheets."

RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!."

Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."

Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what it best is the efficiency it delivers results with. It is very stable and rarely gives you wrong data."
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CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo isincredibly powerful. I can build a completeprospect list with contact info in under an hour.Absolute must-have for outbound."
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all.Simple to use, accurate data, and affordable price."
Opportunity Prospector
Derrick and Cognism serve different data purposes. Cognism is a B2B contact database platform specializing in verified email addresses, phone numbers, and intent signals for lead generation at scale. Derrick is a Google Sheets-native enrichment tool that adds 50+ firmographic and technographic attributes directly to your existing prospect lists without external platforms or CSV exports. While Cognism excels at discovering new contacts, Derrick enriches data you already have, offering rollover credits and AI-powered scoring within your spreadsheet workflow. For teams wanting lightweight enrichment without leaving Google Sheets, Derrick provides faster implementation and lower cost than Cognism's premium enterprise pricing.
Yes, Derrick is a strong alternative to Demandbase for ABM, though they serve different purposes. Demandbase excels at account-level intelligence and intent signals for enterprise-scale ABM orchestration, making it ideal for large organizations with dedicated marketing ops teams. However, Derrick offers a more accessible, cost-effective approach by enabling account enrichment directly in Google Sheets without complex implementation. While Demandbase requires $45-60K+ annually plus professional services, Derrick's flexible pricing starts at just 9€ monthly with rollover credits. For teams seeking ABM capabilities without steep learning curves or massive budgets, Derrick provides excellent account and contact enrichment at scale, particularly when combined with your existing CRM workflows.
There's no single "best" choice—it depends on your priorities. Cognism excels at verified contact data and EMEA coverage with strong intent signals, making it ideal for enterprise teams prioritizing data accuracy. Demandbase dominates account-based marketing with sophisticated firmographic intelligence and real-time account scoring, but requires significant implementation resources and substantial budgets exceeding $100K annually. Derrick stands out for teams seeking simplicity and cost-efficiency, operating natively within Google Sheets with AI-powered enrichment, rollover credits, and no complex setup required, making it perfect for lean teams wanting immediate prospecting capability without vendor lock-in or expensive integrations.
Cognism and Demandbase target different layers of B2B prospecting: Cognism excels at high-quality contact data, real-time verification, and GDPR/CCPA-compliant lead enrichment, often at a premium price that suits enterprises prioritizing data accuracy over volume. Demandbase shines in ABM, real-time account intelligence, and orchestration for account-level targeting, but its pricing is opaque and typically enterprise-heavy with a long time-to-value. Derrick complements both by providing 100% native Google Sheets enrichment, multi-attribute prospect data, real-time email validation, and AI-driven scoring—all with a transparent, tiered credits model (free tier and scalable Small to XL plans) that preserves flexibility and cost control. If you need deep account and contact insight without complex tooling, Cognism or Demandbase may win on specific ABM or data reliability, but Derrick offers a more approachable value proposition for ongoing, credit-preserved outreach and rapid workflow integration.
Derrick offers transparent, flexible pricing starting at just 9€ monthly with rollover credits and no credit card required for the free tier, compared to Cognism and Demandbase's enterprise-focused models. Feature-wise, Derrick operates 100% natively in Google Sheets, eliminating complex exports and setup while providing 50+ enrichment attributes, real-time email validation, and integrated AI scoring with Claude and ChatGPT. Unlike Cognism's data-only approach or Demandbase's steep learning curve and 100K+ implementation costs, Derrick combines affordability with automation, making it ideal for teams seeking accessible, self-serve enrichment without technical overhead or long sales cycles.
You can read Derrick reviews alongside Cognism and Demandbase on major software review sites and on Derrick’s own resources. Look for user opinions and side-by-side comparisons on G2, Capterra, and Gartner Peer Insights for Cognism and Demandbase, then check Derrick’s case studies, blog, and testimonial pages for direct feedback from Derrick users. If you want a concise, objective read, search for recent “Derrick vs Cognism vs Demandbase” comparisons and filter for B2B data enrichment and ABM needs. This will help you gauge how Derrick stacks up on Google Sheets native enrichment, real-time email validation, and flexible credit-based pricing versus Cognism’s data accuracy and Demandbase’s ABM depth.