Compare Cognism vs LaGrowthMachine side by side to find the best sales intelligence tool for your B2B strategy.
Discover Derrick App
Start enriching thousands of leads directly in Google Sheets. No complexsetup, no learning curve.
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| Cognism | Derrick App | LaGrowthMachine | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✕ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 60€/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Cognism offers premium pricing with entry-level plans and higher-cost enterprise options; see the full pricing breakdown for all details including any free tier and volume discounts.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Just faster enrichment, cleaner data, and better outcomes for most teams.
LaGrowthMachine offers multi-channel outreach with flexible pricing starting at a low entry point, plus scalable plans as your outreach grows—see full pricing breakdown for complete details. View complete pricing details on the official LaGrowthMachine pricing page.
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
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Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io, Price wise it does give a fair shake, and IMO better Interface since It's google sheets. Snov.io does have more flexibility with extra options, but a lot of those I don't even use since they are not flesh out. We will see how this performs over time."
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Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer. Go for it!"
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button. Best thing is that the tool can be used inside of google sheets."
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!."
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what it best is the efficiency it delivers results with. It is very stable and rarely gives you wrong data."
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CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo isincredibly powerful. I can build a completeprospect list with contact info in under an hour.Absolute must-have for outbound."
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SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all.Simple to use, accurate data, and affordable price."
Opportunity Prospector
Derrick and Cognism take fundamentally different approaches to data enrichment. Cognism is a dedicated B2B intelligence platform focused on verified contact discovery and intent signals, excelling at finding new decision-makers with high accuracy. Derrick, however, operates natively within Google Sheets, enriching existing prospect lists with 50+ attributes including email validation, company data, and AI-powered insights directly in your spreadsheet without CSV exports or complex integrations. While Cognism emphasizes lead generation and discovery, Derrick specializes in enriching and qualifying prospects you already have, making it ideal for teams wanting to maximize their current data without platform switching or additional software costs.
Derrick and Cognism serve different purposes in B2B prospecting. Cognism excels at providing verified contact data and intent signals, particularly for enterprise teams prioritizing data accuracy. However, Derrick offers superior value for teams already using Google Sheets, eliminating manual exports and complex integrations. Derrick's native Sheets integration, rollover credits, real-time email validation, and integrated AI scoring make it more cost-effective for data enrichment workflows. For SMBs and mid-market companies seeking streamlined enrichment without steep learning curves, Derrick provides a more accessible alternative while complementing Cognism's strengths.
There's no single "best" overall tool—it depends on your specific needs. Cognism excels at data accuracy and intent signals, making it ideal for enterprise teams prioritizing verified contact quality. LaGrowthMachine shines at multi-channel automation and campaign orchestration for volume-based outreach. Derrick stands out for teams already working in Google Sheets, offering native integration without CSV exports, AI-powered enrichment with Claude and ChatGPT, real-time email validation, and rollover credits at lower price points. Choose Cognism for intelligence depth, LaGrowthMachine for automation scale, or Derrick for seamless spreadsheet-native prospecting with maximum efficiency and flexibility.
Cognism generally sits at a premium pricing tier focused on enterprise-grade data accuracy, GDPR/CCPA compliance, and rich firmographic coverage, which typically means higher upfront costs. LaGrowthMachine, by contrast, positions itself as a cost-effective, multi-channel outreach automation tool with pricing designed for volume-based campaigns rather than deep data enrichment. For teams weighing both, Cognism excels in lead intelligence and trusted data, while LaGrowthMachine emphasizes scalable outreach. Derrick App, with 100% native Google Sheets enrichment, overcomes data gaps at a lower entry price and adds AI scoring, making it a cost-efficient complement when you need clean, enriched lists before outreach.
Derrick distinguishes itself from LaGrowthMachine through native Google Sheets integration, eliminating the need for external platforms or CSV exports, which saves teams five to ten hours monthly. While LaGrowthMachine excels at multi-channel outreach automation, users frequently report data enrichment gaps and incomplete contact details. Derrick addresses this directly with fifty-plus enrichment attributes per contact, real-time email validation for superior deliverability, and integrated AI scoring using both Claude and ChatGPT. Additionally, Derrick's rollover credits and no credit card requirement for the free tier provide greater flexibility than LaGrowthMachine's volume-based pricing structure, making it ideal for teams prioritizing data quality alongside campaign execution.
No, Derrick cannot fully replace both Cognism and LaGrowthMachine for outreach, but it can complement them in meaningful ways. Cognism specializes in verified contact data, deep firmographics, and intent signals, while LaGrowthMachine excels in multi-channel outreach automation and sequencing. Derrick offers 100% native Google Sheets enrichment, robust email validation, AI-powered scoring and segmentation, and extensive integrations, plus cost-efficient credits and no credit card required for the free tier. For teams needing strict data accuracy and enterprise-grade enrichment, Cognism remains valuable; for volume-driven, automated sequencing, LaGrowthMachine shines. Derrick can fill gaps in data enrichment, validation, and internal workflow speed, acting as a powerful augmentation rather than a complete replacement for both tools.
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