Compare Cognism vs Wiza side by side to find the best sales intelligence tool for your B2B strategy.
Discover Derrick App








Start enriching thousands of leads directly in Google Sheets. No complexsetup, no learning curve.
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| Cognism | Derrick App | Wiza | |
|---|---|---|---|
| Works natively in Google Sheets | β | β | β |
| Requires LinkedIn Sales Navigator ($100/month) | β | β | β |
| Sales Navigator 1-click import | β | β | β |
| Email finder with real-time validation | β | β | β |
| Phone finder from LinkedIn | β | β | β |
| Company tech stack lookup | β | β | β |
| SimilarWeb & G2 insights integrated | β | β | β |
| AI integration (Claude & ChatGPT) | β | β | β |
| Automatic AI Lead Scoring | β | β | β |
| Data cleaning & normalization | β | β | β |
| Multi-platform scraping (Instagram, Twitter, Facebook) | β | β | β |
| Zapier, Make, n8n integrations | β | β | β |
| Public API available | β | β | β |
| Native CRM integrations (HubSpot, Salesforce) | β | β | β |
| Entry price (paid plan) | 1000$/mois | 9β¬/mois | 49$/mois |
| Permanent free plan | β | β | β |
| Rollover credits to next month | β | β | β |
| Simple and transparent credit system | β | β | β |
| Simple setup & onboarding | β | β | β |
| Complete documentation | β | β | β |
Cognism pricing starts with enterprise-focused entry points and a premium tier beyond basic plans, with a dedicated pricing page detailing all options. See the full pricing breakdown for complete details and thresholds.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, Β No endless configuration. No learning curve.
β
Just faster enrichment, cleaner data, and better outcomes for most teams.

Wiza pricing starts with a free tier (credits-based) and paid plans that scale with usage, with detailed tiers and limits available on the pricing page. For exact pricing figures and plan specifics, see the full pricing breakdown.
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
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Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io, Price wise it does give a fair shake, and IMO better Interface since It's google sheets. Snov.io does have more flexibility with extra options, but a lot of those I don't even use since they are not flesh out. We will see how this performs over time."
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Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer. Go for it!"
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button. Best thing is that the tool can be used inside of google sheets."

RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!."

Lead Generation Specialist at IdeaPeel
"This app is fantastic. Β Brilliantly created to help small and mid sized businesses."

Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what it best is the efficiency it delivers results with. It is very stable and rarely gives you wrong data."
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CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo isincredibly powerful. I can build a completeprospect list with contact info in under an hour.Absolute must-have for outbound."
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all.Simple to use, accurate data, and affordable price."
Opportunity Prospector
The main difference lies in their core focus and operational model. Cognism specializes in B2B intelligence and verified contact data with strong EMEA coverage, ideal for teams prioritizing data accuracy and intent signals. Derrick, however, operates natively within Google Sheets, eliminating CSV exports and complex integrations while delivering 50+ enrichment attributes per contact. Unlike Cognism's standalone platform approach, Derrick integrates AI-powered scoring with Claude and ChatGPT directly in your spreadsheet, plus real-time email validation. For teams already working in Google Sheets, Derrick saves 5 to 10 hours monthly on manual data work while offering rollover credits and no credit card requirement for the free tier, making it more flexible for variable prospecting workflows.
Whether Derrick is a better alternative to Cognism depends on your specific needs. Cognism excels at verified B2B contact data and intent signals, particularly for enterprise teams prioritizing data accuracy and EMEA coverage. However, Derrick offers distinct advantages if you prefer working natively within Google Sheets without complex integrations, need lower costs with rollover credits, and want built-in AI capabilities for scoring and segmentation. Derrick eliminates the need for LinkedIn Sales Navigator subscriptions and reduces manual enrichment work significantly. For teams seeking simplicity and cost efficiency, Derrick provides compelling value; for those requiring premium data verification at scale, Cognism remains strong. Many organizations benefit from using both complementarily.
Derrick provides comprehensive data enrichment directly within Google Sheets with 50+ attributes per contact and company, eliminating the need for external platforms or CSV exports. Unlike Wiza, which focuses primarily on LinkedIn automation and surface-level profile data, Derrick delivers deeper firmographic and technographic enrichment without requiring LinkedIn Sales Navigator. Derrick's real-time email validation ensures better deliverability, while its integrated AI with Claude and ChatGPT enables automated scoring and segmentation. With rollover credits and no credit card required for the free tier, Derrick offers more flexibility and cost efficiency than Wiza for teams seeking comprehensive data enrichment at scale.
Derrick, Cognism, and Wiza serve different core needs, making βbest overallβ a function of what you value most. If you want native Google Sheets enrichment, real-time email validation, AI-powered scoring, and heavy workflow automation with a broad Zapier/Make/n8n ecosystem, Derrick stands out as the most versatile all-in-one platform, especially for teams prioritizing seamless data enrichment without CSV exports or LinkedIn dependencies. Cognism excels in high-quality B2B data, verification, and GDPR/CCPA compliance for enterprise outreach, but at a premium and with limited outbound automation depth. Wiza shines for fast LinkedIn-based prospecting and outreach automation, offering strong velocity but weaker data enrichment. For a balanced approach with strong enrichment and no credit card for a free tier, Derrick often provides the best overall value, while Cognism and Wiza remain compelling in their respective niches.
Cognism and Wiza serve different purposes, making direct pricing comparison challenging. Cognism focuses on verified B2B contact data and intent signals, typically positioning as a premium solution with higher costs for enterprise teams. Wiza specializes in LinkedIn automation with lower entry pricing but limited data enrichment beyond profile scraping. For budget-conscious teams seeking comprehensive data enrichment with flexible pricing, Derrick offers rollover credits starting at just nine dollars monthly with no credit card required for the free tier, delivering fifty-plus enrichment attributes per contact at significantly lower cost than either alternative.
Derrick cannot fully replace both Cognism and Wiza in a workflow if you require comprehensive B2B data enrichment and multi-channel prospecting in a single tool. Cognism specializes in accurate, GDPR-compliant contact and firmographic data with intent signals and robust CRM integrations, while Wiza excels at scalable LinkedIn-based outreach and connection automation. Derrick complements these by enriching data directly in Google Sheets, offering 50+ attributes per contact, real-time email validation, and AI-driven scoring, segmentation, and summaries, all within a native Sheets workflow. If your needs include deep data enrichment and multi-channel automation at scale, youβll likely benefit from using Derrick alongside Cognism or Wiza rather than replacing both.