Compare Cognism vs zoominfo side by side to find the best sales intelligence tool for your B2B strategy.
Discover Derrick App








Start enriching thousands of leads directly in Google Sheets. No complexsetup, no learning curve.
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| Cognism | Derrick App | zoominfo | |
|---|---|---|---|
| Works natively in Google Sheets | β | β | β |
| Requires LinkedIn Sales Navigator ($100/month) | β | β | β |
| Sales Navigator 1-click import | β | β | β |
| Email finder with real-time validation | β | β | β |
| Phone finder from LinkedIn | β | β | β |
| Company tech stack lookup | β | β | β |
| SimilarWeb & G2 insights integrated | β | β | β |
| AI integration (Claude & ChatGPT) | β | β | β |
| Automatic AI Lead Scoring | β | β | β |
| Data cleaning & normalization | β | β | β |
| Multi-platform scraping (Instagram, Twitter, Facebook) | β | β | β |
| Zapier, Make, n8n integrations | β | β | β |
| Public API available | β | β | β |
| Native CRM integrations (HubSpot, Salesforce) | β | β | β |
| Entry price (paid plan) | 1000$/mois | 9β¬/mois | 15000$/an |
| Permanent free plan | β | β | β |
| Rollover credits to next month | β | β | β |
| Simple and transparent credit system | β | β | β |
| Simple setup & onboarding | β | β | β |
| Complete documentation | β | β | β |
Cognism offers premium pricing with entry-level plans and scalable paid tiers designed for enterprise sales teams; exact prices vary by plan and usage. For full transparency, view the complete pricing details on the Cognism pricing page.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, Β No endless configuration. No learning curve.
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Just faster enrichment, cleaner data, and better outcomes for most teams.
ZoomInfo offers scalable B2B data plans starting with entry-level options and paid tiers that scale by access and features; full pricing details are available on the official pricing pageβsee pricing breakdown for exact plan names, credits, and enterprise options.
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
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Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io, Price wise it does give a fair shake, and IMO better Interface since It's google sheets. Snov.io does have more flexibility with extra options, but a lot of those I don't even use since they are not flesh out. We will see how this performs over time."
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Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer. Go for it!"
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button. Best thing is that the tool can be used inside of google sheets."

RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!."

Lead Generation Specialist at IdeaPeel
"This app is fantastic. Β Brilliantly created to help small and mid sized businesses."

Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what it best is the efficiency it delivers results with. It is very stable and rarely gives you wrong data."
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CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo isincredibly powerful. I can build a completeprospect list with contact info in under an hour.Absolute must-have for outbound."
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all.Simple to use, accurate data, and affordable price."
Opportunity Prospector
Derrick focuses on native Google Sheets integration and AI-powered enrichment directly within your spreadsheet, eliminating the need for external platforms or CSV exports. Cognism prioritizes lead intelligence and intent signals with premium data accuracy, particularly for enterprise teams. For teams already working in Google Sheets, Derrick eliminates 5-10 hours monthly of manual data handling and integrates Claude and ChatGPT for automated scoring and segmentation. Cognism excels at verified contact discovery but requires separate workflows. Derrick's rollover credits and no-credit-card free tier offer more flexibility for variable team needs, while Cognism operates as a standalone prospecting platform best paired with automation tools like Derrick for complete outbound workflows.
Whether Derrick is a better alternative to Cognism depends on your specific needs. Cognism excels as a B2B intelligence platform with verified contact data and strong EMEA coverage, particularly for enterprise teams prioritizing data accuracy. However, Derrick differentiates itself through 100% native Google Sheets integration, eliminating manual CSV exports and saving 5-10 hours monthly. Derrick also offers AI-powered enrichment with Claude and ChatGPT, rollover credits, and no credit card required for the free tier, making it more accessible for teams seeking seamless workflow integration over standalone intelligence platforms. For organizations already operating within Google Sheets, Derrick provides faster deployment and lower friction than Cognism's traditional setup, while complementing rather than replacing dedicated intelligence tools.
Derrick offers a fundamentally different approach compared to Cognism and ZoomInfo. While both competitors excel as standalone B2B data providers, Derrick operates natively within Google Sheets, eliminating CSV exports and complex integrations entirely. Cognism focuses on lead intelligence with strong EMEA coverage, while ZoomInfo emphasizes database scale and technographic signals. Derrick differentiates by combining real-time email validation, 50+ enrichment attributes, integrated AI scoring with Claude and ChatGPT, and rollover creditsβall without requiring a credit card for the free tier. For teams seeking lightweight, flexible enrichment directly in their existing spreadsheets, Derrick eliminates the overhead that both traditional platforms demand, saving five to ten hours monthly on data management alone.
For enterprise pricing between Cognism and ZoomInfo, both are generally positioned as premium data platforms with enterprise-grade features, often resulting in higher total costs than many outreach-focused tools. Cognism tends to be priced higher than mid-market options due to its emphasis on data accuracy, GDPR/CCPA compliance, and global reach, while ZoomInfo compounds costs with its extensive data coverage, AI verification, and robust integrations. In most cases, enterprise teams will see Cognism or ZoomInfo priced well above Derrick Appβs plans, which start at lower entry points and emphasize highly actionable enrichment within Google Sheets, with credits that rollover and no credit card required for the free tier. If you seek the cheapest option for pure data access among the two, Cognism often edges ZoomInfo on price for comparable depth in certain regions, but pricing is highly situational and negotiated per contract. Derrick App adds value by offering native enrichment within Sheets, flexible credit-based pricing, and strong integration reach, making it a cost-effective complement or alternative for teams prioritizing streamlined workflow and outbound efficiency without migrating to a heavier data platform.
Cognism and ZoomInfo both offer strong B2B data with different strengths. Cognism excels in EMEA markets with verified contacts and intent signals, while ZoomInfo provides broader global coverage and technographic depth. However, both carry premium pricing and require external integrations. Cognism struggles with SMB coverage, and ZoomInfo faces data latency issues. For teams seeking cost-effective enrichment without leaving Google Sheets, Derrick App delivers 50+ attributes per contact with rollover credits starting at just $9 monthly, plus built-in AI and real-time email validationβeliminating the need for multiple tools while maintaining comparable data quality at a fraction of the enterprise price point.
Derrick stands out as a strong alternative to Cognism and ZoomInfo because it embeds 100% native Google Sheets-based enrichment, eliminating CSV exports and complex configurations while saving 5-10 hours per month. It adds real-time email validation for deliverability, extensive enrichment with 50+ attributes per contact or company, and AI-based scoring, segmentation, and Summaries, all within familiar Sheets workflows. Plus, with 3000+ integrations via Zapier/Make/n8n, credits that roll over monthly, and a free tier requiring no credit card, Derrick offers a flexible, cost-efficient path for teams that want scalable data enrichment and outreach without leaving Google Sheets. Compared to Cognism and ZoomInfo, Derrick emphasizes lightweight, immediate prospection tooling directly in the userβs existing workspace, making it particularly appealing for SMBs or teams prioritizing speed, ease of use, and ROI over exhaustive enterprise data depth.