Compare zoominfo vs Cognism side by side to find the best sales intelligence tool for your B2B strategy.
Discover Derrick App








Start enriching thousands of leads directly in Google Sheets. No complexsetup, no learning curve.
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| zoominfo | Derrick App | Cognism | |
|---|---|---|---|
| Works natively in Google Sheets | β | β | β |
| Requires LinkedIn Sales Navigator ($100/month) | β | β | β |
| Sales Navigator 1-click import | β | β | β |
| Email finder with real-time validation | β | β | β |
| Phone finder from LinkedIn | β | β | β |
| Company tech stack lookup | β | β | β |
| SimilarWeb & G2 insights integrated | β | β | β |
| AI integration (Claude & ChatGPT) | β | β | β |
| Automatic AI Lead Scoring | β | β | β |
| Data cleaning & normalization | β | β | β |
| Multi-platform scraping (Instagram, Twitter, Facebook) | β | β | β |
| Zapier, Make, n8n integrations | β | β | β |
| Public API available | β | β | β |
| Native CRM integrations (HubSpot, Salesforce) | β | β | β |
| Entry price (paid plan) | 15000$/an | 9β¬/mois | 1000$/mois |
| Permanent free plan | β | β | β |
| Rollover credits to next month | β | β | β |
| Simple and transparent credit system | β | β | β |
| Simple setup & onboarding | β | β | β |
| Complete documentation | β | β | β |
ZoomInfo offers scalable B2B data access with entry-level plans and paid tiers, plus a full pricing breakdown available on the pricing page. See full pricing details to compare features and usage-based options.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, Β No endless configuration. No learning curve.
β
Just faster enrichment, cleaner data, and better outcomes for most teams.
Cognism offers premium B2B data with pricing tiers that start at a higher entry point, reflecting its focus on data accuracy and enterprise-grade features. See full pricing breakdown for all plans and details.
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
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Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io, Price wise it does give a fair shake, and IMO better Interface since It's google sheets. Snov.io does have more flexibility with extra options, but a lot of those I don't even use since they are not flesh out. We will see how this performs over time."
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Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer. Go for it!"
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button. Best thing is that the tool can be used inside of google sheets."

RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!."

Lead Generation Specialist at IdeaPeel
"This app is fantastic. Β Brilliantly created to help small and mid sized businesses."

Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what it best is the efficiency it delivers results with. It is very stable and rarely gives you wrong data."
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CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo isincredibly powerful. I can build a completeprospect list with contact info in under an hour.Absolute must-have for outbound."
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all.Simple to use, accurate data, and affordable price."
Opportunity Prospector
The main difference lies in approach: ZoomInfo functions as a standalone B2B data intelligence platform focused on database accuracy and scale, requiring integration with your existing sales stack for outreach execution. Derrick operates as a native Google Sheets enrichment tool that transforms your spreadsheet into a complete prospecting hub without external platforms or CSV exports. While ZoomInfo excels at comprehensive contact verification and firmographic data, Derrick emphasizes seamless workflow integration, real-time email validation, built-in AI scoring with Claude and ChatGPT, and flexible monthly credits that roll over. For teams prioritizing outreach automation directly within their existing workflow, Derrick eliminates the friction of data exports and platform switching that ZoomInfo requires.
Derrick can be a better alternative to ZoomInfo for small teams, especially those already using Google Sheets. While ZoomInfo excels as a comprehensive B2B database with extensive coverage, it requires complex integrations and carries higher costs. Derrick operates natively within Google Sheets, eliminating setup friction and reducing manual data work by five to ten hours monthly. For small teams with limited budgets, Derrick's flexible, rollover credits starting at nine dollars monthly offer better cost efficiency than ZoomInfo's enterprise pricing. Derrick also includes built-in AI capabilities and real-time email validation, delivering solid enrichment without the overhead of learning another platform or managing external integrations.
Pricing varies significantly across all three platforms. ZoomInfo operates on enterprise-level subscription models with higher costs, particularly for advanced features, making it expensive for smaller teams. Cognism positions itself as a premium solution with comparable enterprise pricing but stronger EMEA focus. Derrick offers the most flexible and affordable approach with rollover credits starting at just nine dollars monthly, no credit card required for the free tier, and transparent per-credit pricing that scales with your actual usage rather than forcing enterprise commitments.
ZoomInfo and Cognism are both strong data enrichment platforms, with ZoomInfo excelling in breadth, real-time updates, and CRM integrations, while Cognism emphasizes high-accuracy contact data, European focus, and robust intent signals. For data enrichment alone, ZoomInfo offers scale and breadth that suits broad prospecting, whereas Cognism leans into quality and compliance for targeted accounts. Derrick App can complement either by providing 100% native Google Sheets enrichment, advanced scoring, and flexible workflows, without exporting or complex setup, enhancing how enriched data translates into outreach.
Both Derrick and Cognism excel as review sources but serve different needs. Cognism shines for verified contact data and intent signals, particularly in EMEA markets, making it strong for enterprise lead generation. Derrick, however, operates directly within Google Sheets with real-time email validation and AI-powered enrichment using Claude and ChatGPT, offering more flexibility for teams seeking integrated prospecting workflows without external platforms. Cognism requires separate tools for automation, while Derrick consolidates data enrichment, validation, and AI-driven insights in one native solution. For teams prioritizing seamless workflow integration and cost efficiency, Derrick provides superior value with rollover credits and no credit card requirement for free tier access.
Derrick cannot truly replace both ZoomInfo and Cognism for outreach on its own. ZoomInfo and Cognism are data-first platforms, providing broad, highly verified B2B contact and company data, with advanced enrichment, intent signals, and CRM integrations. Derrick excels as an outreach and enrichment workflow tool within Google Sheets, offering real-time email validation, AI scoring, and thousands of integrations, but it relies on data sourced from or complemented by other providers for comprehensive prospecting. In practice, teams often pair Derrick with a robust data provider like ZoomInfo or Cognism to cover data breadth and then use Derrick for personalized outreach, segmentation, and automation that those platforms alone donβt optimize. If you need primarily high-quantity, well-segmented leads with strong compliance, Cognism or ZoomInfo may still be essential; if your aim is efficient, scalable outreach directly in Sheets with AI-assisted workflows, Derrick adds significant value as a complement rather than a complete replacement.